Apr 28, 2022
Just because you can measure it, doesn’t mean it has any value. Are certain metrics for ‘sales success’ keeping you, and your company, from greater profits? This week’s guest Colleen Francis advocates for a balance between customer centricity, the metrics, and plain common sense. How can we prevent giving the...
Apr 21, 2022
In sales we’re often trying to achieve a paradigm shift. The client may think they know everything, when in reality, how could they? You want them to understand that what they did a while ago was right, but it’s no longer effective. Now it’s time to evolve. The trick is to do so in a way that’s neither demeaning...
Apr 14, 2022
If we’re talking sales versus marketing, who wins the war? Perhaps that’s the wrong question. Because who is the ultimate loser in such a war? The organization or company. Please welcome our guest, Darryl Praill as he and Mark discuss the roles of sales and marketing, and the steps to fostering a productive...
Apr 7, 2022
If you think of sales as a lifestyle, you are committed to the people you help. Then, when you realize you have the ability to help someone, it becomes your responsibility to reach out to them. In his quarterly solo show, your host Mark Hunter dives into why we sell, and how to find a powerful why. Mark shares excerpts...