Apr 21, 2022
In sales we’re often trying to achieve a paradigm shift. The client may think they know everything, when in reality, how could they? You want them to understand that what they did a while ago was right, but it’s no longer effective. Now it’s time to evolve. The trick is to do so in a way that’s neither demeaning nor condescending. This week Mark welcomes Anthony Iannarino to the podcast as they discuss the best strategies to lead your client, instead of being led by your client. How can we maintain information disparity to ensure that our clients need us? Listen in for more tips.
You can find Anthony’s book, Elite Sales Strategies here.
Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .
In addition to this podcast, Mark offers in-depth masterclasses on a variety of sales topics. Choose from an amazing online course list at https://learn.thesaleshunter.com