Mar 27, 2024
w/ Richard Harris…
What experience is your customer looking for?
In this episode, Mark and Richard flip the script on the buyer's journey narrative and introduce you to the concept of the seller's journey. Sales and marketing don't just influence the path but construct it, encouraging a focus on the buyer's experience rather than the journey itself.
The conversation takes a turn as Mark and Richard also share their perspectives on the relationship between mindset and discipline, persona-driven sales strategies, and even AI.
Listen at → 17’33” for Richard’s NEAT Principles of Selling.
◩ About the Guest ◩
Richard Harris is the founder of The Harris Consulting Group specializing in full funnel sales training and operational guidance.
He’s
also the author of Owning Your Job Search and The
Seller’s Journey, and co-founder of the Surf and Sales
conference.