Oct 27, 2022
Technology often makes big promises for revenue and productivity. But what can we do when it’s enhancing neither the customer experience, nor the seller’s experience? Our guest, Dr. Howard Dover argues that even as our efficiency is going higher, it comes at the cost of our effectiveness. What’s the right amount of tech? How can salespeople remain relevant? And how can sales managers find the appropriate balance between human talent and technology support? Listen to this condensed version of Mark’s interview with Dr. Dover, or you can watch the full interview here.
You can find Dr. Howard Dover’s book The Sales Innovation Paradox here.