Mar 31, 2022
“Salespeople need to reexamine their dysfunctional relationship with failure. If I learn something on a sales call, it’s not a failure. Even if I didn’t make a sale. I take what I learned from that call, from that customer, and I apply it to the next prospect. That’s how you alter the arc of your success.” Jeff Bajorek joins the podcast this week to discuss how great salespeople solve problems, they don’t sell products. Mark and Jeff compare notes on how to become a person worth talking to, and having something worth talking about.
Which do you do more? Talking, or learning?
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Books:
Rethink the Way You Sell: The 5 Forgotten Fundamentals of Prospecting
Rethink the Way You Sell: When it Goes Sideways
Rethink the Way You Sell: A Guide to Owning Your Sales Process