Dec 20, 2023
w/ Brent Adamson...
The customer often doesn’t lack confidence in you, but rather in themselves. They’re completely overwhelmed by the decision-making process, as well as the amount of information they get. Brent encourages sellers to ask the question, “How can I take something that seems big and complicated and complex and make it feel more manageable and easier to understand?”
In this episode, Brent teaches on allowing for degrees of customer freedom and facilitating decision-making as a guide, not so much a seller.
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